Brand, packaging, and marketing leadership. Based in Los Angeles, working globally.

See my work
Purium packaging and product collection. View selected worksThe Little Market home goods campaign. View selected worksColorful snack packaging design. View selected worksEditorial print and business card design. View selected worksFloral cocktail menu design photographed at an event. View selected worksColorful editorial and fitness campaign print design. View selected worksOxford Circus gin packaging and drink guide design. View selected works

About me

I’m a brand and creative lead with a background in psychology. I start with how people think, feel, and decide, then build identities, campaigns, and visual systems that earn attention and hold it.

I’ve led creative at Organic By Nature, a certified organic food and supplement brand, where I was promoted from designer to lead designer and marketing manager. I guide a team of 3 across print, digital, events, and packaging.

I’ve done custom websites, social media, and campaigns, from first concept through launch. I’m at my best taking an idea from first sketch to finished work, and bringing the team along with me.

Past work includes The Little Market, Exel Pak, The Grotto Climbing and Yoga, and the San Diego Museum of Art. I’m open to art director and creative lead roles.

Let’s talk: jessicacalderon.design@gmail.com

After hours

Corgi, hiking, ocean

My corgi is the reason I get outside. If it were up to me, I’d stay at my computer all day, so hiking and time in the ocean mostly happen because she makes sure of it. I still never fully turn design off, and I love staying on top of trends, so there’s always something new to look at when we get back.

Selected work

Purium packaging
01

Purium

San Diego Museum of Art print production
02

San Diego Museum of Art

The Little Market corporate gifting page
03

The Little Market

Resume

Download PDF
Nov 2022 – Present

Lead Designer & Marketing Manager

Organic By Nature, Inc. / Remote

Promoted from Designer to Lead Designer & Marketing Manager

  • Lead a team of 3, setting creative direction and marketing strategy across print, digital, events, and packaging while keeping brand quality consistent on every channel.
  • Partner with the production team on packaging for certified organic products, coordinating Nutrition Facts and Supplement Facts panels, organic certification marks, and label specs.
  • Design websites, social media assets, and email campaigns, using AI tools like Claude and ChatGPT to speed up concepting, copywriting, and production.
  • Partner with developers on website design updates and bug fixes, writing clear tickets and reviewing changes in GitHub and Vercel before launch.
  • Oversee event marketing for hosted and sponsored events, from booth design and large-format graphics to print vendor management and proof reviews that prevent costly reprints.
  • Guide seasonal campaigns and new brand initiatives from early concepts through launch, presenting creative strategy to leadership and cross-functional teams.
Sep 2020 – Nov 2022

Designer

Organic By Nature, Inc. / Remote

Aug 2019 – Sep 2020

Graphic Designer

Exel Pak Inc.

  • Designed packaging, print collateral, and large-scale event graphics, including vinyl and window wraps, signage, and booth layouts.
  • Built press-ready files in InDesign, Illustrator, and Photoshop with correct bleed, trim, color profiles, and vendor specs.
  • Selected colors and materials for product and merchandise graphics in partnership with marketing.
  • Delivered complete handoff packages to production, including original artwork, color specs, sizing, and execution notes.
Contract

Graphic Designer

The Little Market

  • Designed landing pages, emails, and digital assets in Figma and Shopify to keep print and digital brand consistent.
Jul 2018 – May 2019

Graphic Designer & Visual Specialist

The Grotto Climbing and Yoga

Jul 2017 – Sep 2019

Graphic Design Production Assistant

The San Diego Museum of Art

Leadership & Marketing

Team Leadership, Marketing Strategy, Design Direction, Project Management, Event Marketing, Email Marketing, Digital Marketing

Design

Branding, Packaging & Label Design, Typography, Large-Format Graphics, Print Production, Logo Design, Magazine Layout

Digital & UX

UX/UI Design, Wireframing, Responsive Web Design, Landing Pages, Email Design, Shopify, HTML & CSS

Tools

Illustrator, Photoshop, InDesign, Figma, GitHub, Vercel, Claude, ChatGPT

Languages

English, Spanish

Select clients

  • Kandoo Films
  • Love Birds Cafe Pasadena
  • Ross Discount Store
  • HomeGoods
  • dd’s DISCOUNTS
  • Pure Planet
  • Happy Days Cafe

Let’s talk

Email

jessicacalderon.design@gmail.com

Fill out the form below and I’ll be in touch soon.